Leap and Transformation: Cymmetrik's Journey to Reinvent Old Industries with New Value

The global industrial order and development models have faced disruptive changes, and in the face of ever-changing circumstances, companies must pursue sustainable operation and transformation. The Taiwan Renaissance Platform hosted the "2022 Taiwan Enterprise Upgrading and Transformation Forum," facilitating exchanges and experience sharing between industry, government, and academia to discuss and explore Taiwan's industrial upgrading and transformation. Mr. Calvin Tsai, Chairman of Cymmetrik, was invited to attend and delivered a speech titled "Leap and Transformation: Cymmetrik's Journey to Reinvent Old Industries with New Value," sharing how Cymmetrik successfully embraced innovation, demonstrated diverse deployment, and promoted dual-track transformation.

 

 

Cymmetrik has over half a century of experience in specialized printing and manufacturing. It began as a label provider for exported tangerines and gradually expanded from labeling stickers for daily necessities to providing appearance decoration for high-standard, high-value-added technological products. Through continuous innovation and research, Cymmetrik further ventured into printing application solutions for the automotive and medical industries, creating new highlights for various industries' product applications.

 

Cymmetrik's core lies in printing technology, and its products and services revolve around daily life. These range from soft hose materials for personal care, shrink sleeve labels for bath products, ion transfer microcurrent facial masks, and rapid test cassettes to bottle water variable printing labels, UID QR code labels, fluorescent beer labels, interior and exterior automotive decorations, laptop light guide decorations, inventory management RFID electronic labels, and various technological applications for home appliances. Cymmetrik's products make consumers' lives better and are readily accessible throughout the day. While maintaining a low profile, Cymmetrik has established long-term collaborations with top brands in different fields, dedicated to infusing products with vitality and enhancing consumers' lives.

 

 

During the forum, Chairman Tsai provided concrete product examples to illustrate how Cymmetrik leverages and extends its core capabilities, using innovative thinking to "leap" and "cross over" to explore new applications and markets. "Cross over" refers to breaking away from habitual thinking and comfort zones but not necessarily venturing into completely unfamiliar territories. Instead, it involves expanding new application methods for existing fields through design thinking. For instance, Cymmetrik developed color management features for an AI cosmetic glasses product for a Japanese e-commerce company. Users can take photos with the glasses through a mobile app, which then compares their skin tone to suggest suitable makeup products and color shades. This solution effectively addresses the problem of customers being unable to physically try on makeup when shopping online, resulting in tremendous sales success. In this case, Cymmetrik's team broke free from conventional thinking, utilizing innovative thinking to combine Cymmetrik's core printing and color management advantages to assist customers in achieving digital transformation and fulfilling their trust.

 

On the other hand, Cymmetrik's investment in microcurrent facial masks is an example of "leap." Handheld devices that use microcurrents to accelerate penetration have been around for some time in the medical aesthetics field. However, the industry desired a more convenient and elegant solution, leading them to approach Cymmetrik. After over a thousand days of research and development, Cymmetrik successfully overcame technical barriers and integrated printed batteries into the microcurrent facial masks. This process not only required involvement from traditional printing technology but also necessitated new talents from the biomedicine, industrial design, and brand licensing fields. Additionally, the business model transitioned from B2B to B2C, making it a leap-forward innovative case.

 

Throughout the keynote speech and forum discussions, Chairman Tsai shared how Cymmetrik successfully pushed for upgrading and transformation in the face of challenges in the broader environment. The candid and insightful sharing received high praise, leaving attendees astonished by the formerly understated Cymmetrik.

 

Cymmetrik adopts a dual-track transformation model, simultaneously developing new market businesses while maintaining existing operations, advancing forward and upgrading. Furthermore, Cymmetrik collaborates and strengthens with the dual-axis transformation represented by digital transformation and net-zero transformation, sharing resources and mutual enhancement. Upholding the mission of "enhancing products, beautifying life," Cymmetrik continually develops and launches innovative printing technologies, embracing innovation while forging ahead, seeking new applications and exploring new business opportunities, building new operational advantages, and embarking on a transformation journey towards digitalization, innovation, sustainability, and globalization, relentlessly striving to become a leader in global printing applications and value-added services.