CymMetrik works with Israeli company Visualead and “Visual Code” leads to new business opportunities
2015.11.02
“Visual Code” can practice six new values MOTLAB and drive billions of scan code business!
2015.11.02 CymMetrik held a press conference in Taipei, announced to work with Israeli company Visualead and signed the Greater China label printing dealership!
What is “Visual Code”?
Visual code is an advanced QR Code with beautiful design. The traditional black and white QR Code is relatively unaesthetic, so mostly it is designed at the corner of the poster or brochure. Consumers can access to vendor's website or online shopping platform
by scanning the code.
The visual code remains QR Code's same function and the color image can merge into the advertisement or brochure.
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（Compare two vegetable packaging: below is the traditional QR Code label and upper is the visual code label with color image. Obviously, visual code is more attractive. Source: iTome）
CymMetrik CEO Calvin Cai said, “VISUAL CODE can clearly and perfectly gives consumer visual beauty. Through the revolutionary technology, it can enhance the value of the printing industry. By using the application of visual code, consumers can easily acquire information. The brand can also strengthen the connection with consumers and create a win-win situation. The cooperation with Visualead will take CymMetrik towards a manufacturing servitization business and also have more ways to present printing, create more possibilities.”
Why did CymMetrik Group decide to work with Visualead?
From a decade ago, CymMetrik began to pay attention to digital printing development. In 2013, CymMetrik bought the first industrial color digital printing press. Today, we already have three digital printing presses. We have insight into the trend that
global commodity is likely to become small quantity but in variety and with shorter product cycle. Therefore, we always pay close attention to digital printing. The biggest advantages are “Print on demand” and VDP variable printing. QR Code is the cutting
point to develop digital printing.
In a coincident, we saw visual code. It was very impressive. After the discussion of the entire team, we believed that visual code can put extra points to CymMetrik’s products and bring more value to the costumers. Upholding CymMetrik’s mission “Embellishing
products and enriching life”, we brought up the idea to cooperate with Visualead and looked forward to creating better future.
What are the values that the cooperation between two companies will bring to customers?
About the benefits that visual code can bring, CymMetrik brought up six values MOTLAB which will bring more applications and services to the customers.
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Marketing Campaign:
Visual code labels can increase the diversity and interactivity of marketing activities Consumers can always receive the information that the brands deliver through products, such as scan to collect points, to get coupon, to have a lucky draw chance by
sharing with friends. Consumers can even send back the customer experience to the brand by scanning the code. Interactive marketing can form a complete marketing ecosystem.
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Online to offline:
Can attract customers from online to brick and mortar or from offline to online, which becomes a circulation. Code scanning can help to deliver multiple information quick and effectively connect people, products and information.
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Track & Trace:
Consumers will not have to worry the origin and safety of the products by using visual code labels. Consumers can always track the quality, original production place by scanning the code. Brands can establish good reputation and build up consumer confidence.
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Loyalty Program:
Brands can set up a complete membership system. Consumers can receive the first and the newest information. Every product can use UID（Unique Identification）to collect points and analyze the activities result.
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Authentication:
Scanning code can help to identify authenticity. Greatly reduce the risk of illegal vendors selling counterfeit products. The simple digital anti-counterfeit label is easy for consumers to use, brands do not have to spend more time to educate consumers.
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Big Data:
Scanning code can accumulate huge database. Consumer behavior and sales volume can be integrated and analyzed from the data.
By using visual design, users can easily understand the content of QR code and further integrate applications with brand and marketing strategies. Visual code labels can apply to every kind of products. It can prevent QR code from leaving at the corner
or being ignored. Besides, visual code remains the traditional QR code technique, which preserved unique code features to help identifying counterfeit, check ID, and track information, and also it can integrate with big data to analyze marketing effectiveness
and trend for advertiser and brands.
CymMetrik brought up six MOTLAB values with the applications of visual code. It also implied another meaning, “critical moment laboratory”. MOT means Moment of Truth. LAB means Laboratory. CymMetrik hopes brands and consumers can build connections within
any moment of truth and any place by continuous experiment and invention to create more possibilities.
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| (Present visual code samples to scan and test on the press conference) | (Existing QR code scan application can easily scan for information) |
The cooperation between CymMetrik and Visualead brings a new breakthrough to traditional printing and digital technology. Through the revolutionary technology of "visual code", we can create unlimited new business opportunities for customers!