CymMetrik made its debut at CBB show, let the label tell the product story

2016.10.14
Label is no longer a part of product appearance, CymMetrik gives label different functions and applications, let the label tell the product story.
 
 
2016 China Brew and Beverage (CBB) Exhibition ended at October 14th in Shanghai New International Expo Center. CBB was the largest, the most internationalized, professional and authoritative exhibition for liquid food production and packaging in Asia-pacific. It enjoyed high reputation in both China and foreign markets. This year was held for the first time in Shanghai and also was CymMetrik's first debut.
 
 
 
 
 
CymMetrik brought four major themes and innovative applications to CBB Exhibition to tell different stories for the products.
 

"Visual Code" ─ the story of beauty contest

 
CymMetrik cooperated with Visualead to create “visual code label”, which can transform images and words into gorgeous QR code and can apply to every QR code scanner. Compared with traditional black and white QR code, “visual code label” can attract people’s attention and increase interaction. According to the data, visual code's scanning rate was 10 times higher than traditional black and white QR code. 
 
“Visual code label” used digital printing and gave every product a unique code. With the back stage software from TYDIC, CymMetrik could accomplish the customized features, such as anti-counterfeit, trace and track, marketing and dealer management etc. Under the trend of big data, “visual code label” would bring the greatest business benefits for the IoT.
 
 
 

"Rainbow Barcode" ─ the story of making world even better

 
CymMetrik worked “Rainbow Barcode” with a mobile application Wochacha. CymMetrik gave colors to the traditional black and white barcode and added an information dimension as product ID, which would not affect the barcode identification from traditional equipment and also can give the product a unique code. This could bring a comprehensive control value to the brand customers. “Rainbow code” contained a massive cloud data and rainbow barcode tracking platform, which provided triple protection, dynamic monitoring, solution to fleeing goods. In terms of logistics industry, this code could enhance the management efficiency, eliminate distribution errors. Product information would synchronized to Wochacha cloud platform and enterprise database, can not only effectively manage anti-counterfeit system but also implement successful marketing.
 
 
 

"Anti-counterfeit Label" ─ the story of the prince and the pauper

 
CymMetrik was promoting a comprehensive anti-counterfeit label solution, including patented holographic film which could identify by changing the sight angles or using identification film, patented 3D laser holographic film which contained explicit and invisible features, secured matrix code, patented SV code which could utilize on all kinds of substrate, invisible ink which could not be seen and damaged or removed. These solutions can perfectly protect the brand, increase market share and improve customer loyalty.
 
 
 

"Innovative Label" ─ the story of ingenuity

 
CymMetrik continuously broke through material composition, structural design, process technology by doing R&D, in order to create more exquisite and extraordinary innovative labels, including 3D stamping effect label with layer treatment, cold stamping cat eye effect label to emphasize the image, pearl effect label to increase the gloss and quality of surface, fluorescent label with invisible color, shiny diamond label, silver bight material 3D embossed label with metallic effect, matte surface label, scent label with great smell, temperature sensing label etc. All these innovative labels could meet various and diversified product needs to increase the appearance effect of the product. 
 
 
 
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