“The New Age of Marketing” Seminar: How UID Technology Ushers in New Thinking in Marketing

In the fast-changing consumer market, using UID to consolidate off-line consumer behavior and on-line consumer tracking has become a mandatory subject for brands around the world.  Early this month, the first annual Cymmetrik Academy opened its curtains at Cymking Space with New Age in Marketing, an exciting seminar that linked three dimensions into one theme and drew brand new thinking in marketing.

 

The seminar began with a riveting conversation between a Cymmetrik designer and Cuimei's Chief Design Architect, who previously raised more than $10 million through funding platforms.  Respectively representing B2B and B2C aspects of business and design, the two spoke on how “data” is highly depended on when implementing any new fundraising project.  Data is used to determine the amount to invest and who to target, and to collect consumer behavior.  The result is then used to optimize product design, broaden its application range, and ensure that it accurately hits the target market.  The designer must think from a design thinking perspective and deploy quantitative analysis for product optimization.  If UID can be deployed, one can consolidate the data with design-process observations, reveal the meaning behind the data and, through a new form of cloud sales application, achieve precision marketing.  The result?  Significant improvements in brand marketing efficiency.

 

In the seminar, the speakers shared in depth their UID brand application experiences, from ChefHöKA's prize draw event, through Alto Leatherware's membership point drive, to Tomax's loyalty program and more.  In each case they combined UID physical labels and Tmot's cloud platform to achieve zero-distance consumer interaction, then use back-end big-data analysis to help brands track consumer trails, fill out consumer profiles, determine consumer purchase tendencies, and precision strike their target market.  By understanding the benefits of UID in source tracking, anti-counterfeiting, authenticity verification, online/offline integration, and big data analysis, one will find a new killer-tool that can provide effective precision marketing in a new age where data is king.

 

By illuminating the types of print applications that hide amidst our lives, the seminar transformed students' understanding of the printing industry.  By thoroughly introducing the art and technique of printing, students got to understand how products came to be and gained an in-depth understanding of the important variables behind the manufacturing process.  The seminar also included an on-site product sample exhibition and introduction, which helped students comprehend how one can enhance a product's “feel” through print techniques and post processing, and how even fantasies of product appearance can come true.

 

In addition to showing the newest marketing strategies and print application techniques, the seminar demonstrated UID live.  Students used UID stickers for seminar entry, for the cloud-based COVID prevention real-name registry, and for the surprise AKIMIA microcurrent facial mask raffle finale!  For the students, experiencing UID in action, in person, marked a wonderful ending for the activity.